Stakeholders’ Awareness, Acceptability, and Involvement in the VMGO: Bases for an Enhancement Program

Abstract

The Vision, Mission, Goals, and Objectives (VMGO) serve as the strategic foundation of higher education institutions because they guide academic programs, governance, research, extension, and quality assurance processes. This mixed-methods study assessed the awareness, acceptability, and involvement of stakeholders in the VMGO of Cagayan State University (CSU) and its College of Teacher Education (CTEd). A total of 2,042 stakeholders participated, including students, faculty members, staff, administrators, alumni, parents, and community partners. Quantitative data were gathered through a validated researcher-made survey questionnaire and analyzed using descriptive statistics; inferential comparison of stakeholder groups should be completed using item-level or raw data before final journal submission. Qualitative data from open-ended responses were examined through thematic analysis. Findings showed that students, faculty members, staff, administrators, alumni, and community partners generally reported high awareness and acceptability of the VMGO. Parents obtained comparatively lower ratings, indicating the need for more sustained and accessible dissemination strategies. Qualitative findings indicated that VMGO formulation, review, dissemination, and monitoring were characterized by participatory consultation, alignment with Commission on Higher Education policies and accreditation standards, multimodal communication, and continuous feedback mechanisms. The study proposes the Parent Engagement and VMGO Awareness Enhancement Program (PEVAEP) to strengthen parental participation and improve stakeholder alignment with institutional aspirations. The findings contribute to higher education quality assurance by highlighting that VMGO effectiveness depends not only on formal articulation but also on stakeholder understanding, acceptance, and meaningful participation.