Multimodality in Teaching English for Specific Purposes in Higher Education

the case of teaching Business English at ISIG Kairouan


  • Hassen Khammari Faculty of Letters, Arts, and Humanities Manouba, Tunisia.


Multimodality, Technology, Business English, ESP


The importance of technology in people's daily lives has opened avenues for its effective utilization in various educational domains. Among the online resources available, the YouTube website stands out as an integration option for traditional English lessons, rendering it a significant asset in the field of teaching and learning. This research paper sheds light on a novel approach to teaching English courses by exploring the impactful role of multimodal texts found in numerous YouTube videos when employed as teaching material in classrooms. The study findings assert that YouTube can serve as a valuable resource for incorporating English lessons, aiding comprehension, and enhancing students' overall performance and understanding of English. Moreover, the inclusion of YouTube videos emerges as a prominent factor in facilitating learners' comprehension of business English terminology. The paper emphasizes the need to investigate students' attitudes towards the use of YouTube and the potential concerns they may encounter when using it as a tool for learning business English.


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How to Cite

Khammari, H. (2023). Multimodality in Teaching English for Specific Purposes in Higher Education : the case of teaching Business English at ISIG Kairouan. TESOL and Technology Studies, 4(2), 49–58.