Studies in Pragmatics and Discourse Analysis https://sabapub.com/index.php/spda <p>Studies in Pragmatics and Discourse Analysis(SPDA) is a peer reviewed international journal published by Saba Publishing. The aim of the journal is to provide a venue for language researchers to share theories, views and research results in areas of Pragmatics, Discourse Analsyis, CDA, and Interlangauge Pragmatics.</p> <p><strong>Editor in Chief: Dr. <span class="_5yl5"><a class="docTitle" title="" href="https://www.scopus.com/inward/authorDetails.uri?authorID=57212199502&amp;partnerID=5ESL7QZV&amp;md5=59d5e97248a907b4e579946dd415784a">Naimah Ahmad </a><a class="docTitle" title="" href="https://www.scopus.com/inward/authorDetails.uri?authorID=57212199502&amp;partnerID=5ESL7QZV&amp;md5=59d5e97248a907b4e579946dd415784a">Al-Ghamdi</a></span></strong><br /><strong>ISSN (online): </strong><a href="https://portal.issn.org/resource/ISSN/2709-9555" target="_blank" rel="noopener">2709-9555</a><br /><strong>Frequency:</strong> Semiannual</p> en-US Fri, 31 Dec 2021 00:00:00 +0000 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 An Analysis of the Critical Discourse and Adversaries https://sabapub.com/index.php/spda/article/view/354 <p>Discourse analysis is a branch of study that encompasses a variety of varied, primarily qualitative methods to the investigation of the interactions that exist between language in use and the social environment. Language is often viewed by researchers in the subject as a sort of social practice that has an impact on the social world and vice versa. Many contemporary kinds of discourse analysis have been overtly or indirectly informed by Michel Foucault's theories of power, knowledge, and discourse, which are discussed below. As a result of Foucault's work, there has been an increased interest in investigating the role that language plays in the formation and maintenance of certain knowledge and the maintenance of inequitable power relations. In order to undertake discourse analyses, human geographers often draw on one of three major schools of discourse analysis: Foucauldian discourse analysis (FDA), critical discourse analysis (CDA), or Gramscian techniques. There are several theoretical and methodological distinctions between these approaches. While different approaches have different strengths and weaknesses, they all provide researchers with an effective means of investigating and exposing semiotic features of power relations in specific sociospatial contexts. While there are no set procedures for these techniques, researchers have recognized certain essential investigative strategies that can be used to inform the performance of any type of discourse analysis project. These strategies are included below. A brief history of Critical Discourse Analysis is offered, along with a full examination of the numerous criticisms levied at CDA and its practitioners over the previous two decades, both by scholars working within the "critical" paradigm and by other critical critics. Reader response and integration of contextual aspects are discussed, as well as a range of objections directed at the underlying premises and analytical technique. Additionally, there is discussion of contentious issues, such as the negative focus of much CDA work and CDA's developing standing as a "intellectual orthodoxy" They highlight the major criticisms that have emerged from this overview and provide some ways to overcome these shortcomings.</p> Manna Dey Manna Dey Copyright (c) 2021 Studies in Pragmatics and Discourse Analysis https://creativecommons.org/licenses/by/4.0 https://sabapub.com/index.php/spda/article/view/354 Fri, 31 Dec 2021 00:00:00 +0000 A Socio Semiotic Approach to Multimodal Discourse of Selected Nollywood Film Advertisement Posters https://sabapub.com/index.php/spda/article/view/364 <p>Film posters are complex forms of visual communication basically employed to promote films so as to seek for patronage from prospective viewers. Nollywood film poster designers or marketers employ a complex system of modes of multimodal communication to achieve their intended objectives. This study therefore investigates how these semiotic resources reveal the intention of the film poster designers and how other contextual variables influence the ability of the viewers to comprehend the messages embedded in film posters. The objectives of the study are to uncover the visual and linguistic semiotic resources in the film advertisement posters and their interaction. The study adopts a qualitative approach to the analyses of six randomly selected Nollywood film advertisement posters of three genres, namely: drama, thriller and comedy. Yuen’s Generic Structure Potential and Royce’s Ideational Intersemiotic Complementarity serve as the basis for the analysis of the selected texts. The study reveals that visual modes are more salient and frequently employed in the advertisement posters than the linguistic modes. However, both the visual and the linguistic modes offer complementary relationship for effective meaning-making in the selected Nollywood advertisement posters. The meanings derived are often contextual which appeal to the audience reasoning and sustain their interests. The study concludes by emphasizing the importance of the synergy of both linguistic and visual multimodal resources or modes of signification in the successful meaning-making and meaning-comprehension in the study of visual communication.</p> Monsurat Aramide Nurudeen; Ebenezer Oluseun Ogungbe , Moshood Zakariyah Copyright (c) 2021 Studies in Pragmatics and Discourse Analysis https://creativecommons.org/licenses/by/4.0 https://sabapub.com/index.php/spda/article/view/364 Fri, 31 Dec 2021 00:00:00 +0000 Pragmeme of Waka Chants in selected Fidāʼu https://sabapub.com/index.php/spda/article/view/202 <p>The paper examined the discursive structure of <em>waka</em> chants as performed by Islamic clerics among the Yoruba Muslims at the event of <em>fidāʼu</em>. This attempt considers <em>waka</em> chants as pragmeme, with particular attention on the language and extra-linguistic cues deployed within the chants, and how the entire situational contexts which condition the <em>waka</em> chants regiment the language use. Eight documented <em>waka</em> chants in honour of some deceased Muslims in South-western Nigeria were sampled. The <em>waka</em> chants which were mainly in the Yoruba language as rendered by Muslim clerics were transcribed and translated to English language for the purpose of analysis. With insights from Mey’s theory of pragmeme, the paper ascertained that <em>waka</em> chants at the event of <em>fidāʼu</em> possess inherent pragmatic forces beyond their invocation to elucidate sermons and lives of a deceased Muslim. Such chants, this paper argues, perform socio-religious actions which are of immense benefits to the living.</p> Tolulope Oluremi Copyright (c) 2021 Studies in Pragmatics and Discourse Analysis https://creativecommons.org/licenses/by/4.0 https://sabapub.com/index.php/spda/article/view/202 Fri, 31 Dec 2021 00:00:00 +0000 Exploration of Impoliteness and Violation of Politeness Maxims among Undergraduates of Madonna University, Nigeria https://sabapub.com/index.php/spda/article/view/223 <p>It is not uncommon for people to take offence over what is said and how it is said. These actions often cause conflict and clash of interest in language use in society. Besides, scholars have decried the paucity of research on impoliteness. The paper therefore seeks to fill the gap in knowledge by conducting a research on impoliteness and maxim violations among undergraduates of Madonna University Nigeria, Okija campus. &nbsp;The study employed the obstructive observation method to observe instances of maxim violations and impoliteness among the students for a period of four months from November 2020 to February2021. Data for the study were collected through recorded language use of the students which were done as not to deter the students in their conversations. The recorded texts were later transcribed and analysed.&nbsp; Being a qualitative research, data for the study were analysed using a textual method. The analysis was done using Leechian politeness maxims. The paper concludes that studies on politeness and conversational maxim observance should be part of students’ curriculum in order to understand clearly how to avoid conflicts in language use in the university system.</p> Uche Oboko Copyright (c) 2021 Studies in Pragmatics and Discourse Analysis https://creativecommons.org/licenses/by/4.0 https://sabapub.com/index.php/spda/article/view/223 Fri, 31 Dec 2021 00:00:00 +0000