ALMUGARI, F. A. M. The Influence of Selected Marketing Strategies on the Brand Favorability: A Special Reference to the Yemeni Market. Studies in Economics and Business Relations, [S. l.], v. 1, n. 1, p. 37–47, 2020. DOI: 10.48185/sebr.v1i1.53. Disponível em: https://sabapub.com/index.php/sebr/article/view/53. Acesso em: 27 jul. 2021.