Role and challenges of ChatGPT, Gemini, and similar generative artificial intelligence in human resource management



ChatGPT, Artificial Intelligence, Generative AI, Chatbots, Human Resource Management, HRM.


The integration of generative artificial intelligence (AI) systems, such as ChatGPT, into Human Resource Management (HRM) has marked the beginning of a groundbreaking era in innovative workforce management and employee engagement. This research investigates the pivotal role played by ChatGPT and analogous generative AI technologies in HRM, underscoring their significance in the realms of recruitment, employee training, and organizational communication. Leveraging their natural language processing abilities, these AI systems streamline the recruitment process, ensuring unbiased candidate selection and enhancing the overall efficiency of HR departments. Moreover, in training and development initiatives, ChatGPT facilitates tailored learning experiences, adjusting content to meet individual employee needs, thereby fostering skill enhancement and professional growth. Nevertheless, the widespread adoption of ChatGPT in HRM is not without its challenges. Ethical concerns, such as data privacy and algorithmic bias, necessitate thorough examination to prevent discriminatory practices and guarantee equitable treatment of employees. Additionally, the requirement for continuous monitoring and refinement of AI algorithms to align with evolving organizational cultures and goals presents a significant hurdle. Moreover, striking a harmonious balance between AI-driven automation and human intervention is imperative to preserve the human touch in HRM processes, safeguarding the empathetic and intuitive elements that are essential for effective employee management. This research delves into these complex dynamics, shedding light on the transformative potential of ChatGPT and akin generative AI technologies in HRM, while also emphasizing the need for vigilance and strategic planning to address the associated challenges. Through an exhaustive analysis of real-world case studies and ethical frameworks, this study offers valuable insights for HR professionals, policymakers, and researchers endeavoring to navigate the intricate landscape of AI-powered HRM.




How to Cite

Rane, N. (2024). Role and challenges of ChatGPT, Gemini, and similar generative artificial intelligence in human resource management. Studies in Economics and Business Relations, 5(1), 11–23.